Sustainability & Social Responsibility

At Original Coffee, we have a strong commitment to contributing to a more sustainable future, both environmentally and socially. We are actively engaged in establishing a high standard for the hospitality industry and reducing our environmental footprint, and have implemented a number of initiatives and measures to achieve this.

Below you can read about our initiatives and efforts to create a greener future with a greater focus on social responsibility, equality and well-being for all.

B Corp Certified

We are proud to be a B Corp Certified company. B Corp Certified companies meet high standards of social and environmental performance, transparency and accountability, as verified by B Lab Europe.

Click here to read more about our B Corp certification here.

Read more about B Corp here.

Social responsibility

As a member of the world's largest CSR initiative, the UN Global Compact, we want to contribute to the achievement of the 17 global goals, to the extent that it is now possible for us to contribute.

We do this, among other things, by working with the Global Compact's 10 Principles as the framework for our work with social responsibility, where we work to integrate social, environmental, climate and economic responsibility into the core of Original Coffee.

We report our progress and goals for the future to the UN annually with a Communication on Progress (COP) report. You can read our COP reports and get more information about our work with the Global Compact's 10 Principles via the links below.

Danish Alliance for Responsible Coffee

Over the past 25 years, coffee farmers have become poorer and coffee production is threatened by climate change, deforestation and lack of transparency in the value chain. Ethical Trade Denmark has therefore established the Danish Alliance for Responsible Coffee . This consists of relevant Danish actors who work together towards better opportunities for coffee producers, nature and the climate.

We share the honor of being part of the Danish Alliance for Responsible Coffee with a total of 37 other Danish stakeholders. Our shared vision is that behind every cup of coffee we drink in Denmark, there are committed partnerships to rebuild nature, improve living conditions and increase resilience to climate change.

Equal opportunity for all

Original Coffee works for equal opportunities for all and strives to create open and inclusive coffee shops. Our non-discrimination policy ensures that gender, skin color, sexual orientation, religion, political beliefs, age or nationality do not influence how employees and guests are treated.

We value everyone's respect and appreciation, and we value diversity and different perspectives. That's why we are proud of our workforce, which in 2022 represented eight different nationalities, enriching our work culture and environment.

Sustainability in production and consumption

Sustainability is a central part of our operations. We actively work with waste sorting to ensure that cardboard, plastic and other materials are recycled correctly. This reduces the amount of waste going to landfills and incineration and saves resources.

We reduce food waste by preparing limited quantities at a time and serving portions that suit the guest's appetite. This means that the guest can get a little extra, rather than food going to waste.

We prioritize organic ingredients in our products and have had the silver food label since 2019, where 60-90% of our ingredients are organic. Although the gold label is still out of reach, we are satisfied with our efforts and focus on sustainable choices.

Finally, our coffee shops are powered exclusively by energy from Danish wind turbines, which supports our goal of reducing environmental impact and contributing to a greener future.

Recyclable materials

We offer several solutions with recyclable materials.

The New Loop cups are part of a deposit system where guests pay 5 DKK, which is refunded upon return. The cups are reusable and keep the coffee warm, and their environmental impact is offset by their second use.

Our coffee bags are now made from mono-material, 100% plastic, which can be sorted and recycled. We have also introduced 3kg bags for internal use, reducing plastic waste and saving packaging.

Finally, we offer RE-ZIP circular packaging for the webshop, which customers can return via RE-ZIP Drop Points. The system makes packages reusable and supports a circular flow.